[display-name-category]

[post_author]
[wtr-time]

In today’s digital age, where consumers are increasingly relying on the internet to search for goods and services, PPC (Pay-Per-Click) advertising has become an essential tool for businesses to reach their target audience effectively. Landscaping businesses, in particular, can benefit from PPC advertising, as it allows them to target potential customers who are actively searching for landscaping services in their area. 

However, the effectiveness of a PPC campaign for a landscaping business will depend on various factors, such as the competition in their area, their budget, the quality of their ads and landing pages, and their ability to convert clicks into leads or sales.

This article focuses on a case study that illustrates the advantages of PPC for a home services business. Pacific Landscaping & Tree Service, our client, encountered several obstacles with their previous Google Ads campaign, leading them to seek our team’s assistance.

About Our Client

This is a landscaping business located in Marina, California. They specialize in yard maintenance services for commercial and residential properties. Despite their efforts, the client was struggling with their PPC campaign, which was not delivering the desired results.

The Challenge?

The client was facing several challenges with their PPC campaign. Their cost per conversion was high, and not all tracking mechanisms were in place. Moreover, their campaign metrics were poor, with a low CTR (Click-Through Rate) and a low conversion rate.

Marketing Strategy

The marketing strategy goals were to build a campaign that aligned with the client’s seasonal business, decrease the cost per lead to $60.00, and track phone calls as well as contact form inquiries.

Our Tailored Solution

White Shark Media focused on targeting the cities that the client had historically gotten more business from:

• We added 10-15% bid adjustments on Tony’s main cities. This way, he lowered his operational expenses by covering more jobs in a single area.
• We adjusted mobile device bids to track and improve mobile traffic.
• Landscaping is affected by seasonality. Therefore, we divided Tony’s services into several campaigns to run depending on the season, which helped with a more effective allocation of the daily budget.
• Call and conversion tracking were installed to make a fair assessment of the impact of our campaigns.

The Results?

In his past campaign, Tony had a CTR of 0.16% and a cost per conversion of $287.70. Our team managed to lower the cost per conversion to $55.04. Given the seasonal nature of the product, metrics have been rather variant but always within a profitable margin. 

The campaign we created started with a 9.93% conversion rate, an improvement right off the bat compared to a 0.83% conversion rate from his past campaign. By now, we have a conversion rate of 15.45%, and it has increased by 1,983% from his past campaign.

“Since I hired White shark Media to handle my Google Ads Campaign, phone calls and sales have greatly increased for my business. I recommend the services of this company 100%. ”
Tony Jimenez | Pacific Landscaping & Tree Services

Let’s Wrap It Up!

PPC advertising is a highly effective way for landscaping businesses to reach their target audience and generate leads. However, it is crucial to create a well-structured campaign that aligns with the business’s goals and incorporates effective tracking mechanisms. 

White Shark Media’s success with our client’s campaign illustrates that with the right strategy, a landscaping business can achieve significant improvements in its PPC campaign metrics, leading to increased ROI and business growth.

If you are considering a different approach or exploring alternative digital marketing channels, visit our extensive online marketing blog. We guarantee that you will find exactly what you are looking for.

[display-name-category]

[post_author]
[wtr-time]

Search engine optimization, or SEO, is the process of improving the quality of your website to drive more traffic from search engines. Its main target is unpaid traffic (known as “organic” results) rather than direct traffic or paid traffic.

SEO is essential because it makes your website more visible, which means more traffic and opportunities to convert prospects into customers.

At this point, you might be wondering why you should bet on SEO, having so many other digital channels that you could use. The answer is really simple; it is cheaper and a safer investment. It is cheaper since you would only have to pay for giving your website the proper maintenance, and it is safer because everyone uses search engines as a reliable and fast way to find what they need.

Check the stats below to have a better understanding of the impact that SEO has!

• 68% of online experiences begin with a search engine. (BrightEdge)
• 53.3% of all website traffic comes from organic search. (BrightEdge)
• 60% of marketers say that inbound (SEO, blog content, etc.) is their highest quality source of leads. (HubSpot)

Now the real question is…

Does SEO Actually Work for Home Improvement Marketing?

In principle, all businesses that have an online presence through their websites can benefit from SEO. But you might think that all industries are different and nothing guarantees that this approach is a one size fits all. If this is the case, don’t worry! We will walk you through the success story of a home improvement marketing campaign that experienced amazing results thanks to SEO.

Keyword Ranking Improved by 58%

This is a roofing company located in Norwich, CT. They have been in the market for more than 16 years, offering high-quality residential and commercial roof repair, installation, maintenance, and more. Their main selling points are variety, warranty in all services and products, and reliability.

They reached out to us in May 2022 while looking for help to get a higher position in the SERP to generate more traffic that would translate into revenue. So our team took action and established the following goals:

• Improve the website’s organic position.
• Increase authority score.
• Boost exposure.
• Enhance traffic.

Our Actions:

1. A new keyword strategy was defined, ensuring alignment with our local SEO approach and the client’s top-converting services.
2. Monthly backlinks were generated to enhance the website’s relevance.
3. Landing pages were optimized to ensure the site gave the search engines optimal information to understand the content.
4. Quality content (blog articles) was created to increase the organic traffic and the average session duration to show the search engines that the content was relevant.

The Results?

In 5 months, we boosted the client’s organic website traffic. We’ve improved the keyword ranking and achieved a higher authority score.

It’s Time to Play It Smart!

Whether you are looking to bring in organic traffic to increase leads, deliver a trustworthy web experience for customers, improve organic ranking, or grow your website’s overall number of users, there is no doubt that SEO is the tactic that you should try. And as you were able to see with this home improvement marketing success story, it also does the trick in this industry.

All you have to do to get started is reach out to a complete team of seo experts who can help you cover all your digital flanks. At white shark media, we ensure that our clients’ accounts get all the attention needed not only by an account manager but also by a group of individuals who are specialized in different aspects of digital marketing, such as content, tracking, and website development.

Learn more about our SEO solutions for home services businesses in the following link.

[display-name-category]

[post_author]
[wtr-time]

When creating a home services marketing plan, there are many different elements that you need to take into account. Not all factors are related to what you are offering or what your competitors are doing. You also need to be mindful of external aspects such as demand, economy, trends, and other things that could influence consumer decision-making.

One of the most crucial aspects you need to keep in mind in these uncertain times is the economy. As a matter of fact, there is a 98% risk of a global recession in the next months, according to a probability model run by Ned Davis Research.

A downturn might affect the global market, but it is different for every industry. Let’s put it this way, if you offer an essential service or product, your chances to stay in business are way higher when compared to businesses that offer non-essential things.

A well-structured strategy with the right resources might be not only what helps you to stay in the game but also to thrive.

Strengthening Home Services Marketing During a Downswing

Think Ahead

Even when the economy is contracted, there will always be demand for essential services since people will need to keep everything at home working properly. What is crucial to do is reassess your offers and determine which are more likely to attract more consumers in these times.

For example, if you own an HVAC company and provide all types of services, you might consider prioritizing repairs instead of installations. Why? In difficult times, people prioritize saving as much as possible, so they would probably prefer fixing their systems and appliances rather than buying new ones.

Get the Most Out of Convenient Promotions

Once you have all your top offers in place, you can raise awareness and drive traffic by leveraging powerful home service promotions. 

Here are three types of promotions that you must try!

• Package Promotions

Whether you offer repair, cleaning or any other type of home service, you might have already come across customers that need your services for more than one thing. 

For instance, if you do roofing and someone calls at first to fix their roof, they might also mention that they need help with gutter cleaning as well. This type of multiple needs are perfect to come up with attractive packages like “Clean Your Gutters and Get a Free Roof Inspection” or however works better for you. Just make sure to make the most out of those additional needs, and in the end, it will be a win-win anyways.

• Shout-Outs & Reviews

One of the best ways for your businesses to gain credibility and more customers is by leveraging positive experiences from your existing clients and, even better, if they are the ones recommending your services.

You can incentivize these recommendations by rewarding actions such as shout-outs and reviews on your social media profile.

• Referrals

It is easy for someone who is already happy with your work to say positive things about your business naturally. Why would you not take advantage of it? All you have to do is create a referral program in which you reward your customers for the positive things they are saying about you, and you will see how they are even more incentivized to continue doing so.

Diversify Your PPC Efforts

Have you ever heard something like “It’s better to try one strategy at a time”? There are many advertising platforms out there with massive reach, advanced options, and diverse audiences. There is no reason to use only one, so make sure to leverage the platforms that offer perfect home services marketing options.

Finding the Right Partner

It will never be the same thing to hire a tourist guide who is native to the US to give you a tour in the UK as hiring a guide who is native to that place. The same happens when hiring someone to help you manage your home services marketing campaigns. Whether you hire a freelancer, an in-house specialist, or an agency, you must ensure that the person in charge of your business’s online presence has proven experience in the field. This is not a one size fits all.

Reach out to a team specialized in home services marketing who are able to:

1. Know how to operate in uncertain times.
2. Manage multiple platforms and campaign types.
3. Create customized campaigns that will help you outrank your competitors.

Asses all your options, but first check this article, “The power of hiring a PPC agency over in-house specialists or freelancers.”

[display-name-category]

[post_author]
[wtr-time]

Due to the latest occurrences around the world, most industries have not had any other option rather than embracing digitalization for multiple purposes, including advertising. For the home services industry, it has not been any different. After giving a shot to diverse forms of digital advertisement, numerous businesses have seen that having a digital presence compensates for traditional marketing methods. On top of that, they have experienced better results.

At this point, the opportunity that PPC campaigns represent for this industry and many others is unquestionable. The tricky part is “how” to create campaigns that stand out from the rest.

Having this in mind, did you know that it is possible to increase your conversions by 700% on home services campaigns as long as they are set up correctly? 

One of our clients was a 4th generation contractor serving NYC and surrounding areas. Our client’s goal was to acquire at least 15 qualified leads per month, decrease cost per conversion to $20 and have the highest impression share in the local market.

How did we do it?

• Creating two search campaigns. One to increase brand awareness and generate leads, and the other to target website visitors and in-market audiences to reach all users searching for or planning to purchase the services.
• Implementing the correct targeting methods. We used location targeting and relevant keywords while including a long list of negative keywords.
• Adjusting bids properly. Our experts studied the audience behavior and noticed that some specific hours and devices converted much more. Therefore, they decided to adjust bids to ensure our ads were on top of Google’s SERPs and gain more impression share.
• Making use of the best practices. We segmented the ad groups and included keywords matching our client’s website in each ad headline and description line. Moreover, our team added ad extensions, call extensions, callout extensions, structured snippets, message extensions, and sitelink extensions to deliver a complete message to our audience.
• Automating the bidding strategy. Our specialists decided to use automated bidding to maximize bids. In this strategy, Google automatically sets bid amounts based on the likelihood that ads will result in a click or conversion.t

The Results?

After working with home services businesses for over ten years, our experts have gathered some digital advertising essentials you can’t miss when revamping your home renovation ppc campaigns.

Prioritize Landing Page Experience!

The first thing you need to keep in mind when it comes to your landing pages and overall website is that it is one of the main aspects that Google evaluates when it comes to SERP ranking. The better your landing page is set up, the higher your chances of having a good quality score.

As you might already know, you always need to ensure that your website is easy to navigate, all technical aspects are in place, and that you display relevant and high-quality content, including images and videos.

On the other hand, when designing home renovation ppc campaigns, we strongly recommend creating multiple landing pages, meaning one for each service—for example, bathroom renovations, kitchen renovations, garage renovations, etc.

This will allow you to draft unique messages referring to the different needs that your audience may have and how your solutions are ideal for every situation. Besides, you can display relevant visual content and pricing information. This will not only help you improve the overall website´s relevance, but it will also be a determinant for conversions.

Setup Call Tracking for Home Renovation PPC Campaigns the Right Way

This tracking method allows you to determine which marketing channels, campaigns, and ads drive inbound calls. And with this, you can also prove that your ppc efforts are generating revenue.

One of the main things you want to avoid when it comes to home renovation ppc campaigns is to drive all your traffic to the same phone number you are using for other channels, such as traditional marketing campaigns.

You could set up a tracking number for your Google campaign, or it would be even better if you get a tracking line for each service which will make tracking ROI way easier.

Protip: You can enable call recording to listen to every call to get insightful information regarding your audience preferences.

Guarantee Your Campaign’s Success With an Optimal Targeting Strategy

One of the main things that marketers focus on for targeting purposes is the keyword strategy. Keyword targeting is crucial since this is how Google knows which searches can trigger your ads. The more relevant your keywords are, the higher your chances of reaching your target audience.

In order to make your home renovation ppc campaigns as effective as possible, you should also try branded keywords like the name of your business which will help you get to the people searching for you.

Complement Your Strategy With Custom Audiences

Keyword targeting is essential for your campaigns, but other options can help you target more relevant leads for your business. Custom audiences is something that you might want to try when running your home renovation ppc campaigns.

This will help your ads appear in searches from people with specific interests, habits, and characteristics, which is ideal for reaching your target audience.

The Moment of Truth

Every day more businesses in the home services industry are implementing innovative strategies to get ahead in the digital marketing field. So this means it will take a lot more than some basic strategies for your home renovation ppc campaigns to succeed.

Your best shot is to try alternative advertising strategies tailored to your line of business. Some digital marketing agencies focus on offering ppc solutions customized for specific industries. Make sure to use this as leverage and get your home renovation ppc campaigns managed by a pro.

[display-name-category]

[post_author]
[wtr-time]

The truth is that in this day and age, almost everyone aims to stay at home, and for this and many other reasons, PPC is more relevant than ever. But, at this point, you might already know how effective digital advertising is and all you can do with it to put your business on the map.

Whether you believe it or not, Home Services is one of the industries in which digital marketing has had a greater impact. Let me put it this way…

What do you do when you need to hire someone to get something fixed at home?

For most people, the answer would be “online search.” The best way for a business to stay visible and get new customers is by building a solid online presence.

According to our digital marketing experts, one of the elements that will help you create high-quality home services campaigns and drive more conversions is setting up crucial PPC ad extensions.

Where Are You Located?

When consumers are looking for home services, there is usually a sense of urgency and a need to find the most practical solution. This is why “your location” is the first thing you need to mark off your checklist. Besides actually being conveniently located, you need to make your address as visible as possible for your customers.

Keep in mind that these local queries usually entail high commercial intent, which means that not using these extensions might be a costly mistake.

How Can They Reach Out?

Watch out! This is one of the things that you never want to miss. Suppose you are the perfect option for a customer desperately looking for the services you offer, but since your contact number is not visible and there is no time to waste, they just reach out to one of your competitors. Believe me! This happens, so make sure it never happens to you.

By enabling call extensions, you become an accessible option, and you also encourage users to contact you in a simple and fast way. You can use this extension in two ways; by displaying your phone number if it’s a desktop search and also by enabling a call button for mobile devices.

And guess what the best part is? This will not represent additional costs since a click on the “call button” is the same as if they click on an ad.

Pro-Tip

Make sure to enable call tracking to monitor your calls and get valuable insights that will help you optimize your campaigns for success.

Are You Even Good? Prove It!

As you might know, some customers are not that easy. You would need to display information that captures their attention and demonstrates why you are the best option.

With site link extensions, you can direct your customers to landing pages that are crucial for convincing consumers that you are the right choice. For instance, you could lead them to “Testimonials” or “About Us,” which are the places where they can get to know more about you.

Additionally, you could use these PPC ad extensions to drive most of the traffic to the pages that are more relevant to you, whether those are the pages where you display your premium products and services or where you believe that you can get the most valuable conversions, for example, your “Contact Us” page.

Lure Them To Go For It

One of the most important things you need to have in mind when it comes to buying or acquisition is that variety matters. Your potential customers would always want to see different options even if, in the end, they just need one product or service.

Structure Snippets help display a set of options depending on the nature of your business. You could show products, services, locations, destinations, and more. 

Moreover, you would also want to display unique selling propositions to guarantee that all those searchers become customers. Callout extensions are perfect for displaying the things that add value to your offers, and that will make you stand out from your competitors, so don’t forget to include them.

Show Them What They Can Expect

Words are powerful, but one good image says more than one thousand words. Image extensions are ideal for uploading compelling visuals to complement your ads and drive performance by displaying high-quality images related to your offers.

With these PPC ad extensions, you can upload up to 20 images to give that final touch to your ads.

Home Services Advertising At White Shark Media

Adding effective ad extensions is a must to guarantee the success of your digital campaigns. But you also need to be mindful that this is just a tiny fraction of the entire campaign’s creation process. We have many blogs with updated content for home services that will help you create and manage your PPC campaigns as a pro.

Our digital marketing agency has also helped many home services companies across North America gain a solid online presence. But the facts speak for themselves, so check out the case below!

A pest control company trusted our team to manage their PPC campaigns. They were initially focused on lead generation and brand positioning. So this what how our team handled it:

• Creating multiple search campaigns, including a branded campaign, a general campaign to target pest control-related keywords, and one campaign per service provided.
• Launching a display campaign to increase brand awareness and engagement
• Enabling site links, callouts, structured snippets, and call extensions to improve ad visibility and engagement
• Using in-market audiences such as pest control, home cleaning, and home inspection services to target users with purchase intent.

The results?

Within five months, our team could provide outstanding results to the business. We could outrank the competition with an impressive online share of 67%.

We also achieved the following results:

Learn more about our home services marketing specialists by clicking on the following link.

[display-name-category]

[post_author]
[wtr-time]

Did you know that 85% of consumers use the internet to search for local businesses? And that’s not all; 63% of these online searchers click on paid ads. With stats like these, all benchmark data, and business success stories, there is no doubt that digital marketing is undeniably effective for all local businesses, including home services.

Whether you are new to online advertising or have already tried it, we all want to ensure that our efforts and investment pay off. Microsoft Ads encompasses 37% of the United States search share. Its broad network, low costs, and attractive audience make it one of the most converting platforms across the world.

If you have not tried home services advertising through this effective platform, now is the perfect time to do it and help your business grow!

Why Is Microsoft Ads Relevant for Home Services Advertising?

Advertising with Microsoft Ads is a must for a successful digital marketing strategy. Besides the advantages mentioned above, our experts concluded that this platform is highly effective in home services advertising; the pros outdo the cons. Let’s dive into Microsoft Ads’ top benefits and how you can put them into practice for your next advertising strategy.

Enhance Business With Microsoft Bing Places

Microsoft Bing Places for Business is great for local services. It helps your listing become visible to millions of online searchers who can learn more about your services before even calling or visiting your website. This solution allows you to display relevant information about your business, including:

• Reviews
• Photos
• Hours Of Operation
• Address
• Contact Information

Adding your listing to Bing Places is very easy, and the impact it can have on your online conversions is unimaginable.

Unique Extensions with Microsoft Ads

Like their counter platform, Google Ads, Microsoft allows you to use the common ad extensions such as call, location, and call-outs. These extensions are helpful to display relevant information about your business and increase conversions. 

But it doesn’t stop there with Microsoft Ads; it also offers unique extensions that are perfect for home services advertising. Since you can show your work through Flyers and Multi-Image extensions, you can gain trust through Review extensions and generate more conversions through Action extensions.

As a perfect complement for your home services advertising campaign, extensions support generating more awareness for your services and leverage action-oriented extensions to maximize your chances of growing your business.

Mobile Is Key for Local Businesses

Did you know 70% of Microsoft Advertising mobile queries are from iOS platforms? Thanks to its strategic partnerships with industry leaders like Apple, Amazon, and Yahoo, Microsoft has a substantial reach in the mobile search share network.

As a matter of fact, mobile searches represent one-third of the overall queries across the Microsoft Search Network. Keep in mind that the use of smartphones continues to grow globally. This is why mobile advertising is such a great opportunity to reach potential customers.

Tips to Reach Mobile Customers

• Add a clickable phone number in your Call extensions, so your customers can easily call you.
• Target mobile devices and set bids to auto-adjust when your ads have the chance to appear in mobile searches.
• Focus on a geographic location for your ads to appear, so nearby searchers can easily find you.
• Adopt a mobile-friendly approach so your website and ads can adjust well on smaller screens.

Results Speak for Themself

One of our clients owns a window replacement company. They have been working with us for some years; however, they began to experience a high CPC for their window installation campaigns. Our experts suggested switching to Microsoft, knowing the main goal was decreasing CPA.

Here’s how we took action:

• The exclusion of branded keywords.
• General keywords like “windows replacement” and “windows installation” were added.
• Custom tracking codes for Microsoft Advertising were implemented.
• Keyword expansion based on search term queries.

After a month, our efforts showed positive results. With the average CPC decreased, and a traffic increase, we could deliver leads from 0 to 8 conversions during one of the trickiest seasons in the industry.

Results don’t disappoint; this is just an example of our experts’ opportunities to introduce a Microsoft Ads strategy and succeed at it.

Diversify Your Home Services Advertising

With the need to focus on local customers, Microsoft Ads provides you with key elements to reach nearby customers with high purchasing power. By strategically using these resources in addition to the Microsoft platform’s low costs, you gain a competitive advantage and the opportunity to increase online conversions substantially.

Thanks to our close partnership with Microsoft, we have seen how their solutions can be a game-changer for home services advertising. We are always up to date with the latest from top-converting advertising solutions worldwide. If you want to learn more about Microsoft Ads or any other PPC platform, subscribe to our blog to keep posted.

[display-name-category]

[post_author]
[wtr-time]

Let’s be honest! You do not want anybody messing around with your money. If you are investing in something, you want to know where your advertising budget is going and what you are getting in return. This is why digital marketing has become so relevant and rewarding for businesses all around the globe. As a realtor, you want something impactful that makes a difference in close rate, by ensuring ads are placed in front of the right audiences at the right time.

Digital Marketing Advantages

With digital marketing, you don’t have to waste your resources looking for your customers. Statistically speaking, 76% of customers search for companies online before any physical interaction. You just need to make sure that you are advertising in the right place and that your ads appear at the right moment.

Some additional advantages that you can get from advertising your services in digital channels are:

• Optimal budget utilization by ensuring that your ads are shown to someone who is only looking for your particular service.
• Strategies and efforts can be customized to achieve different goals like gaining more online presence, creating brand engagement, or driving more conversions.
• The return on your investment can be easily measured in a short period of time.
• Ads can be displayed across multiple channels, allowing you to implement dynamic and attractive campaigns by using diverse formats like text, images, videos, and more.

Now you might wonder: Is pay-per-click a worthwhile investment for Real Estate advertising?

The answer is yes. But keep in mind that it does not matter how good you are at something if nobody can find you. So how users find you is one of the things that matters the most when it comes to digital marketing.

This is why our digital marketing experts highly recommend these highly efficient platforms for real estate companies and their advertising plans.

Google Ads

Don’t let anyone trick you! If you are new to the digital marketing world, your starting point should always be Google Ads. This platform has the most extensive reach globally, which means that your business can reach an array of diverse audiences online. Google ads also allows you to run your ads on multiple networks like: Search Engine Results Pages, Google Apps, Gmail Apps, Display Network, Partner Websites, and Youtube.

Once you start running your ads through this platform, you will be able to connect with your audience in a glimpse of an eye. These interactions can result in calls, subscriptions, online sales, and more, depending on what type of conversions you are focused on. Through these conversions, you will see how your investment in PPC is actually helping your business succeed.

When it comes to a Real Estate advertising plan focused on generating new leads, there is no doubt that Google Ads should be your cornerstone platform. If you are looking to start with the basics, you can start with text ads by setting up your Search Campaign. Then you can add new campaigns like Display, in which you will have the opportunity to advertise your services through images, videos, commercials, and more. With display campaigns, you can focus on different marketing goals like generating brand awareness, boosting customer engagement, launching new services, and more.

Microsoft Advertising

If you want to enhance your Real Estate advertising reach, you can’t forget Microsoft. This platform also has a substantial reach along with other benefits, for example:

1. By setting up a campaign in Microsoft, your ads will also be shown in other Search Engines like Yahoo and AOL.
2. Bing usually prioritizes paid ads to appear at the top of the page (even more than organic results), which increases the probability of your ads appearing in this optimal position.
3. There is usually less competition in Microsoft Ads which means that the costs are lower. With a lower CPC, the chances to convert are higher.
4. Microsoft has a strong focus on Voice Search, a technological aspect that shows potential growth.

Keep in mind that the forewarned is forearmed. This platform should not be underestimated. By including Microsoft Ads into your Real Estate advertising plan, you ensure that all your flanks are covered. Remember that being in the right place at the right time will make a real difference. Check out the video below to learn more about all the advantages you can get by advertising in Microsoft.

Social Media

One of the most fundamental pillars of every marketing strategy is the audience. This is why social media is so relevant. These platforms like Facebook and Instagram are the most accurate for audience segmentation because of the diversity of behaviors and interests. 

In addition to accurate segmentation, social media also has a powerful and extensive reach, through which content can be displayed in diverse ways. By including a social media campaign in your Real Estate advertising plan, you can share varied content like Listings, Case Studies, Blogs, Success Stories, Videos, and more. These platforms support your marketing foundation to make sure you build a solid Real Estate advertising plan and can take your business to the next level.

Ready to Jump-Start Your Real Estate Advertising?

These game-changing platforms will support you to build a strong Real Estate advertising plan that will help target your goals. Whether you are aiming to acquire new customers, increase brand awareness or generate more customer engagement, PPC platforms are a great foundation to set.

Ensuring that you have a sturdy online presence on the right platforms is the first step to success; keep in mind that it’s not just about being present online but ensuring that your content and strategies cater to specific audiences to get accurate results. Setting up Real Estate advertising campaigns and strategies by yourself can be challenging, but rest assured, you can always rely on digital marketing experts to guide you every step of the way.

[display-name-category]

[post_author]
[wtr-time]

This year, we were excited to attend the NAHB International Builders’ Show in Orlando, Florida. With the participation of many home service businesses, we gained insight into innovative products and services and the latest on what to expect for the industry this year and in the near future for home builder marketing.

The home building industry encompasses many different home services like roofing, plumbing, flooring, lighting, HVAC, door installations, and much more. The list goes on, and the opportunity to meet a diversity of business owners in the industry was endless. As we networked with industry leaders and shared how digital marketing is essential in the competitive landscape of online marketing, we also learned firsthand ideal audiences they want to target and the objectives they wish to accomplish online.

Get Acquainted With The International Builders’ Show

The International Builders’ Show (IBS) is an annual event where products, services, connections, and experts in the home building industry come together to share knowledge and solutions that help strengthen and grow businesses.

A unique experience hosted for business owners, home developers, marketing professionals, to network, learn and discover trends that will drive competitiveness and innovation in the industry.

White Shark Media Connects With Home Builders

Given the opportunity to speak to 60k+ attendees, our VP of Partnerships stressed just how important home builder marketing is with the rising demand in the industry.

Remodeling spend has increased by more than 9% in Q4 2021 and strong growth in home improvement and maintenance expenditures is expected to continue this year.

Home services and remodeling become more accessible to audiences due to low interest rates and with more people focusing on their family, their homes, and everything surrounding the concept of healthy living comes through living in a fresh and clean environment. With more time spent at home people have helped the growth in home renovation spend.

Reach Communities Through Facebook Ads

If you’re part of the housing industry, Facebook Ads is a great platform to promote and create awareness through a special ad category known as housing ads.

“On average, a Facebook user clicks on an ad 12 times per month.” This means that it’s very likely that a person interested in the home renovation or remodelling services will click on a housing ad if they’re already on the lookout for a home project.

Presentations focused on boosting a home builder’s business through Facebook Ads and digital marketing efforts through the platform, provided multiple strategies to spearhead the growing trends within the industry.

A workshop that focused on Facebook Ads gave insights about how to tackle requirements within housing ads along with common misconceptions.

For instance, a housing ad can’t directly target people based on their gender or age, making it a bit of a challenge to pinpoint which audience you’re serving. One tip we learned was that housing ads could be aligned with business objectives depending on the customer journey through a business sales funnel.

Social media marketing is a key tactic for new home builders to drive relevant traffic to their business.

A Business Is Judged By Its Website

As the most powerful tool in a home builders marketing startegy, a website is where prospects will decide to hire services and purchase products. Ensuring it is responsive, loads quickly, and is optimized is what will engage audiences into connecting with a brand.

Behold SEO! A must for home builders and renovation companies. As part of a good SEO strategy, landing pages become the first impression a person gets when they visit your website through organic search. We saw the importance of sharing our knowledge about what SEO can do for businesses if they decide to follow a strategy that keeps people on their website.

The SEO presentations we attended provided insight into the technicalities for the perfect home builders’ landing page. What stood out was the importance of relevant website content and keeps audiences engaged. An effective content marketing strategy is the backbone for a home builders website.

Pro Tip: Don’t let clutter take over the essential housing details that clients are looking for on your website.

There are innovative ways to implement an SEO strategy this year, begin making the most out of organic traffic to your business.

PPC Ads Help You Target Audiences That Matter

We can’t forget about pay-per-click advertising (PPC) and how it’s more relevant today than ever to have ads that provide a solution for people in search for what they need.

Having a home improvement marketing strategy tailored to your home building business in PPC helps:

• Target your potential customers
• Deliver the right content to your prospects at the right time
• Follow the buyer’s journey to convert leads into clients

Among the many components to consider when adopting a PPC strategy, more particularly, marketing budget. Understanding the ad spend you count on to advertise your business weighs heavily on its success.

“According to LocaliQ’s benchmark report, the home & home improvement industry has a click-through rate of 4.21% and an average cost-per-click of $5.75.”

Benchmark data as such helps in making the most out of PPC efforts on platforms such as Google and Microsoft Ads, where creating brand loyalty, track ad performance and more granular targeting options make them the ultimate marketing strategy online.

Marketing Made Easy For Home Builders

Overall, having attended multiple presentations, meeting people from the home building industry, and have gained more insights about home services than we could have imagined, helping promote digital marketing and its current benefits to the industry, was what we enjoyed most.

Being updated on rising trends, new products and strategies within the industry has equipped us to innovate and enhance our management in digital marketing for many business verticals. Are you currently considering to adopt home builder marketing? Take a look into what we have in store for your business.

[display-name-category]

[post_author]
[wtr-time]

Now more than ever, home improvement projects and related search queries are on the rise. Being homebound has made many people think about what they’d like to do with their space and plan to do something, whether it’s a renovation, installation, or maintenance. Because of this, there’s a growing market for home improvement projects and a higher demand for local contractors.

The future says a lot about how the market is growing to meet homeowners’ demands to restore their homes. Home improvement marketing is one of the many rising trends. COVID-19 has significantly impacted digital marketing, and new methods are being adopted. The BBB has a good overview through an impact report and discusses trends to be on the lookout for the home services industry.

“Developing a robust marketing strategy can help you grow your business and target your potential customers. With many remodelers relying on referrals, the right marketing strategy can help introduce you to additional customers.” — BBB

To add, PPC becomes more relevant than ever in the home services industry if you are thinking of increasing your revenue, broadening your business’s reach, finetuning your target audience, and gaining a competitive advantage through your home improvement marketing efforts.

Are you a business for home improvement looking to optimize your marketing? Here are insights to help you gain perspective on the factors your audiences consider when seeking home improvement services:

Planning Ahead and Budget

Many people will start the journey towards renovating and improving their homes by setting up a budget, and as a home services business owner, you need to do the same for your marketing efforts. Getting cost estimates becomes an essential aspect of your marketing efforts because it will help your audiences in the research process for attaining your services. Additionally, having estimated costs at hand will help your prospects anticipate expenses and save time for their next project.

Pro Tip: Implement specific features in your marketing strategy that can help users know the average cost of your services. Price extensions are a good example of this.

Engage Service Categories

The next step audiences will take once they have set a budget for their home improvement project is to brainstorm ideas and tasks. Here is where you want to showcase your services and how they can bring people’s home improvement projects to life.

Pro Tip: Structured snippets are a great way to categorize the services your business offers and can be taken advantage of through ad extensions in Google and Microsoft Ads.

Your home improvement marketing should also reflect the area it services in so that potential clients may consider you for their home improvement projects. Google My Business and business listings are best practices for advertising locally.

It’s never a bad idea to reconsider your home improvement marketing focus. All things considered, your service categories need to go above and beyond the client’s needs when they’re looking for home renovation services for their space.

It Matters What Others Think

Because everyone has experienced a referral through reviews and word of mouth, it’s hard to ignore its potency towards leveraging new clients to your business. The two things you want to have at the top of mind when implementing your home improvement marketing are customer reviews and case studies. So, while your potential customers are browsing through local contractors for their home improvement projects, a positive review or before and after pics can be a great way to outshine competitors. Giving them a better perspective on what to expect, especially when it comes to the experience they’ll have with your business, promotes a higher chance of acquiring your services.

Going through a business’s website should help your potential customers understand a business’s work ethic, client satisfaction rate, and quality of work. The more reviews a business’s website includes, the better. In turn, prospects are more likely to want to engage with your business’s website if they can also read through client testimonials.

Pro Tip: Build brand reliability by showing what others think of working with your business with Google Reviews.

Keeping clients happy is every business’s goal, and good digital marketing in place can help you achieve those goals and much more. Here’s how we helped one of our home service clients achieve their goals by increasing their lead gen by over %359.

Pay Close Attention to Metrics

Last but not least, we recommend that while you prepare everything for your home improvement marketing strategy, you must also get ready for unexpected bumps in the road. In general, when you first launch a PPC campaign, results can take some time, given that it is a very competitive market out there. As part of the first few days since running an ad campaign, you need to keep an eye out for irrelevant traffic.

Expect the unexpected when planning your home improvement marketing strategy. You have to stay on top of trends that could enhance your campaign, such as keyword expansion and increased click-through rates (CTR). There are many methods and strategies out there; you just have to find out the one that works for you and your goals. Push and pull marketing strategies could become an alternative way for you.

Sharpen Your Home Improvement Marketing

At the end of the day, if you plan and prepare for your home improvement marketing, you can rest assured that performance will only go uphill.

As a quick recap, here are the tips that you can apply to your home improvement strategy:

• Implement price extensions in your ads for better visibility.
• Display your business’s areas of service categories.
• Include reviews of previous satisfied customers.
• Keep an eye out for fluctuating metrics.

Improving your digital marketing approach can be a fresh take on your business lead volume. If the basics discussed still leave you pondering your home improvement marketing, consider maximizing its efficiency through expert management.