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With over 2.38 billion monthly active users on this platform, you can know for sure that Facebook is a good option to generate B2B leads. Especially since now, with Facebook, you have the opportunity to target a B2B audience.

We tried to use this platform to generate B2B leads, and the results were impressive. In this article, you will be able to see how we did it.

About Our Client 

This is a Franchise business model located in Canada. They specialize in cleaning services with 100% green-certified cleaning products. They already have a good number of leads looking for their services, but they also wanted to start generating leads to sell the franchise business model. 

The Challenge?

The client wanted to reach new potential leads that could become franchise owners. Additionally, they wanted to increase traffic to the franchise landing page so more people would know and be interested in getting more information about it.

Marketing Strategy 

The strategy was to increase website traffic coming from social media and generate a minimum of 15 leads per month, additionally calls from our ads.

Our Tailored Solution

• Traffic campaign: this one was for a broad audience; the criteria were only the locations and languages without any detailed targeting. 
• We used a dynamic ad format so that Facebook optimized the creatives and ad copy based on users’ behavior.
• The main focus was to increase landing page views (website visitors) and was planned only for the first 2 months.
• Conversion campaign: this one was focused on a detailed targeting based on interests such as franchising, small and medium businesses, entrepreneurship, employment, self-employment, Investment, and management. 
• After one month, we created a retargeting audience in order to re-engage with previous visitors and FB page engagers in order to make them complete the form.
• Call tracking: we added the phone number in order to track calls coming from our ads.
• We included it in the headline; this was going to give the potential clients the opportunity to call in case they wanted to talk directly to someone first.
• Ad formats variation: we included single images with testimonials and video slides showing different content to engage with the audience.

The Results?

During the first month, we had 337 website visits, 17 website leads, and 4 calls.

After 3 months (July – Sept), we had 1,198 new users coming from social media, 45 website leads, and 10 calls. Here we decided to pause the traffic so that we could focus the budget on the conversions campaign.

For the second quarter (Oct-Dec), we were able to increase leads by 155% with the conversions campaign and 22 calls from our ads.

In total, since we launched (July 2022 – April 2023), we’ve had 4,004 new users, 303 website leads at a $61 CPL, and 59 calls.

Closing Thoughts

Facebook can be very beneficial for all businesses to reach their goals. A good strategy in place is very important as well to reach the ideal audience, hence the qualified leads you’re looking for. On another note, the tracking installation will help you to understand the customer journey and the traffic you’re getting from Facebook paid.

At White Shark Media, we’ve helped our clients with different industries. We focus on the client’s goal, and we create media plans tailored for their needs.

If you still doubt if Facebook can help you get traffic or qualified leads, visit our blog and learn more about how to take advantage of Facebook Ads.

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Overwhelming” is one of the words that you could use to describe the current digital marketing landscape. There are so many ways to advertise, so many platforms, campaign types, strategies, tools, and updates, that it is almost impossible to have every aspect fully covered.

And do not get me wrong, this is what makes the lives of advertisers a bit hectic but, at the same time, so interesting. The thing is that due to the complexity of this area, you will eventually find yourself in a position in which you have to delegate and share responsibilities with a coworker, employee, or another company.

Most business owners and big agencies decide to delegate social media management to a specialized agency which is completely smart, taking into account that it will take that weight off their shoulders, and they might be able to see better results since their accounts are being managed by people who are completely focused on this.

In this article, we will cover the questions that matter the most when it comes to assessing the performance of social media campaigns that are being managed by a third party.

The Status Call

Whether you meet your point of contact online, in person, or just receive an email with your account’s performance results, the first thing you need to keep in mind is the campaign goal. There are multiple types of goals, and based on this, we can come up with the right questions. 

So find below the three main campaign types that you can use on social media and which are the most important KPIs in each.

Traffic Campaigns

The traffic objective on Facebook aims to drive users to a specific URL like your website, online store, or event page by showing your ads to those most likely to click. This campaign can increase website visitors and improve user engagement, but it only collects clicks and doesn’t measure actions after they leave Facebook. By driving more people to your site, particularly TOF users, this campaign can help you reach a broader audience and meet your marketing goals.

So when it comes to this campaign type, you should focus on landing page views and the number of actions, which basically translates into the number of clicks that took those users to your website.

Conversions Campaigns

Conversion ads on Facebook prompt users to take valuable actions on your website or app, like registering for an event or making a purchase. For best results, these ads should be targeted toward users already familiar with your product which requires an extra push toward conversion.

Moreover, keep in mind that to achieve optimal results, installing the Facebook pixel on your website is necessary. This code tracks each conversion action by a user through a Facebook ad, helping Facebook learn who to target in future ads to maximize conversions.

For lead-focused campaigns, the main focus is measuring leads and CPL while also monitoring landing page views. For ecommerce-focused campaigns, your attention should be on tracking purchases, add-to-cart actions, checkout events, conversion value, and ROAS.

Engagement Campaigns

Facebook Engagement campaigns target users who are likely to engage with your ads, either by liking, reacting, commenting, or sharing them. There are three types of engagement ads: post engagement, page likes, and event responses. Post engagement and page like ads boost engagement for your ad and Facebook business page, respectively. On the other hand, event response engagement ads promote your event, increasing attendance and excitement.

These ads utilize social proof to determine which ads users are more likely to be interested in based on how others interact with them. When others engage with your ads, their activity is shared with their Facebook friends, reaching even more people and increasing your online word-of-mouth marketing.

When it comes to this campaign type, you should always be on top of page likes and interactions with all your posts. Ultimately, the main focus is to increase brand awareness and followers on the FB page.

Takeaways

In this article, we covered the key questions to ask when assessing the performance of campaigns managed by a third party, including the most important KPIs for three main campaign types: traffic, conversions, and engagement.

By focusing on metrics such as landing page views, number of actions, lead generation, CPL, purchases, and engagement, you can ensure that your social media campaigns are effective and meet your marketing goals.

Keeping these questions in mind and regularly checking in with your agency or team can help you stay on top of your social media game and achieve success in the ever-evolving digital landscape.

For any concerns or questions related to social media management, do not hesitate to reach out!

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The advantage of Facebook Ads is found within the targeting. One of the best options you can consider is targeting those who are closest to your business by using Facebook website custom audiences.

Facebook custom audiences are groups of people who have interacted with your business either on your Facebook/Instagram page, customer list, or website. Most of them work as retargeting for your campaigns, but also these audiences work as a base to create lookalike audiences for the future.

Getting Started With Custom Audiences

Custom audiences can be a great tool, and you can use it in different ways. As you know, you can drive different visitors from different sources as well as different events that can occur on your website. This is why it’s important to take those with more engagement to the next step and complete the desired action.

Before creating any custom audience, you need to make sure you have already installed the Facebook pixel; this is the code that will help you measure, optimize and create audiences. Once your pixel is installed, you can start creating your audiences.

So, in the business manager menu, go to audiences.

Click “create audience” and select “custom audience.”

You can select the source you’re looking for. In this case, we’ll choose “website.” Here you can include people who meet “ANY” or “ALL” the criteria you set up.

Make sure you select the correct pixel (in case you have more than one). You’ll be able to create an audience for website visitors, visitors by time spent, and visitors to specific website pages or from your standard events. Let’s take a look at the options here:

All Website Visitors

This is the broadest audience you can create of website visitors and the easiest way to reengage with people who already know your brand.

This is also a great opportunity to know the level of interest that people might have in your business. Of course, this audience includes everyone: someone who spent 1 minute or those who spent hours, those who saw one page, those who saw 100, and those who completed a purchase or just added to the cart. 

Visitors by Time Spent

Targeting your top 5% will be very relevant, but it will only represent a small portion of all page visitors. Size can cause problems with deliverability once you create a campaign with this audience. When building your ad set, you can target or exclude this audience.

People Who Visited Specific Web Pages

This is an audience with multiple purposes, and it is used for several situations. Specifically, this can help you know the traffic for each section of your site or even if someone completes one of the actions/registrations you might have on your website. You can select any of the three options: “contains,” “doesn’t contain,” or “equal.”

So, here are some of the strategies that you can implement for this option.

Personas by Segment or Website

One of the options you have is to segment people by website or section; this one can be modified by the number of days you want Facebook to go back to add visitors (up to 180 days). There is a couple of examples of this:

1. Let’s say you have a website, and once someone registers and creates an account, it changes to a subdomain, or maybe you use the same Facebook pixel in 2 different domains. So, this option can help you isolate the traffic from one specific domain when creating the audience.

1. Another example of a section would be if you have a specific landing page or section under your website and you want to target only people who have visited it. For this, you can select a specific word included in your URL.

Thank You Pages

This can help you know the audience who has already completed registration. You can use it to target these people or to exclude them from your campaigns. Here you have the option to use an exact URL where you can add a thank you page. 

Blog Posts

This one can help you create an audience for those who have been interested in your blog. Let’s say you have a blog where you share more information about your product/service, and you want to target more interested people. In this case, you can use this option to retarget them using a promotion and persuade them to buy your services/products.

Standard Events

Let’s say you already have campaigns with new audiences, and now you want to target people who visited your website and added to the cart but didn’t purchase. In this case, you can create 2 audiences: one based on the “add to cart” event and another one based on the “purchase” event. Then, in your campaign, you can target the add-to-cart audience and exclude the purchase audience.

Takeaways

These are some of the ideas you can use to test new audiences and strategies within your campaigns, and the best part is that you can create up to 500 custom audiences per ad account. Moreover, once you’re ready to grow your business, these tips can help you as a guide to create lookalike audiences and reach new potential clients. 

Keep in mind that Facebook is the largest social media platform, and there is a huge variety of audiences for your ads. Learn more about new ways to grow your business with Facebook Ads by subscribing to our online blog.

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So let’s say that your campaign has been running for quite some time already, and you are about to take a look at the results. At this point, you’ll probably face multiple reporting functionalities and data that can turn a little confusing to read and understand.

This is why it is so essential to have a clear idea of the right process you should follow to analyze your Facebook Ads campaigns’ success.

In this article, I will share with you our ultimate guide for analyzing the results of a Facebook Ads campaign in the right way.

Tips to Start Analyzing Like a Pro

To begin, I have some pro-tips for you that will make the analysis of your Facebook Ads campaign way smoother.

1. Work on a naming convention that allows you to keep campaigns organized and makes it easy for you to recall the objective of each campaign.
2. Depending on the objective of your Facebook Ads campaigns, you can create different customized views to focus only on the relevant metrics for the campaigns.

For example: if you are analyzing a Traffic campaign, you must want to oversee the Link Clicks, Landing Page Views, and the cost per result for each one of the events. Exactly the same would apply to the other types of campaigns, or “objectives,” as Facebook calls them.

To create a custom reporting view, you can click on “Columns” > “Customize Columns” > Check the boxes of which metrics you want to display. > Then you can save it by clicking on “Save as preset.” After you have saved your reporting view, you will be able to select it whenever you want to focus your attention on those specific metrics.

What Metrics Should You Focus On?

You probably have the same question, and for this, there is no “one and only truth.” The metrics that you should include are the ones closely related to the objective of each campaign. 

Remember that Facebook Ads has a variety of objectives that you can use.

I have prepared the following list of metrics for each specific goal. Let’s review!

For Engagement

• Page Likes: This is the number of new page likes or followers attributed to the campaign’s efforts; in other words, this will represent the growth of your Facebook community.
• Page Engagement: This is the number of actions that people take on your Facebook page and its posts. 

For Traffic

• Link Clicks: The number of clicks on links within the ad that led to advertiser-specified destinations, on or off Meta technologies.
• Landing Page Views: This is the number of times that a person clicks on an ad link and successfully loads the destination web page. In order to see reporting on landing page views for destination web pages, you need to have a Meta pixel installed.

For Conversions

• Leads: The number of leads attributed to your ads from Meta technologies (including forms, Instagram, and Messenger) tracked by your Meta pixel.
• Purchases: This data counts the number of purchase events attributed to your ads.
• Purchases conversion value: The total value of purchases. With this metric, you can see how much money from sales is attributed to your ads.
• ROAS: This represents the total return on ad spend (ROAS) from purchases. According to Social Media Examiner, it’s the cornerstone metric that measures your Facebook advertising success and whether your marketing dollars are producing positive results for your business or just burning a hole in your bank account.

If increasing the visibility of your content and, consequently, the sales of your e-commerce business is something on your plans, we recommend you this video, where we go over some crucial tips to help you set up your e-commerce business for Facebook Sales.

Metrics That Apply for All Facebook Ads Campaigns

• Reach: The number of people who saw your ads at least once.
• Impressions: The number of times your ads were on screen. This metric is different from Reach since it can include multiple views of your ad by the same people.
• Cost-Per-Result: Depending on the conversion that you selected for the campaign, the cost per result will tell you how much you spent on each event.
• CTR: The percentage of times people saw your ad and clicked on it.
• Frequency: This is the average number of times each person saw your ad. A healthy campaign is no higher than 5 when it comes to a prospecting strategy and no more than 12 when you are working a remarketing approach.
• And last but not least, include custom conversions if applicable. 

Remember!

For each campaign that you are working on, there is a set of metrics that will guide you to understand and analyze your Facebook Ads campaigns’ success. Is it also really important to know how to interpret these results in order to improve and optimize your current and future strategies.

Additionally, It is always a good idea to contact a specialist in the field who can guide you through every step of the social media management process.

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Now more than ever, the ability to reach customers in the digital world has become key to driving the growth of a business. When thinking about B2B advertising, the first option that comes to mind is LinkedIn, which makes total sense. LinkedIn has been the platform providing more targeting options based on decision-making; however, Meta wants this to change.

With over 200M businesses and 2.9 billion people using the apps daily, marketers want to take advantage of this network and increase connections for businesses. 

As you might know, Meta has been updating some targeting options across the board regarding audiences. With the mission to support B2B marketers and give the power of building community by offering attractive opportunities to drive business-to-business engagement, Meta has launched a new set of B2B audience segments for targeting.

The New Options

Since August 2022, Meta’s B2B targeting options have been available to target four distinct segments. They can be found in the detailed targeting section once you set up your ad. 

Let’s take a look at each of them!

IT Decision-Makers

A B2B audience segment that targets ads to people who are IT decision-makers based on their job titles.

Out of the four options, this is the most narrowed option in targeting. Here you’ll focus on executives and managers in IT fields only. This means that Facebook will use job titles instead of selecting interests to build this audience.

The audience size for this one is 803,864 – 945,345 but keep in mind this will vary based on the location you’re targeting. On another note, you’re targeting IT professionals, which means this can work for those who are advertising software, cloud storage services, apps, and others.

Business Decision-Maker Titles and Interests

A B2B audience segment that targets ads to people who are business decision-makers based on their job titles and interests.

This one is the broader of the four options. Since Meta doesn’t specify industries, you can reach a broader range of fields. Here you’ll find job titles related to decision-making across all sectors combined with interests in B2B markets. 

Audience size: 1,181,386 – 1,389,310

Business Decision-Makers

A B2B audience segment that targets ads to people who are business decision-makers in engineering/IT, operations, HR, strategy, or marketing, based on their job titles.

In simple words, if you want to target executives, managers, and other decision-makers from different industries, this will be the best option to start. Here you can find key people in fields like operations, human resources, marketing, engineering, and information technology (IT).

The audience size for this one is 1,154,104 – 1,357,227. Meta doesn’t provide a specific list of job titles; however, it’s assumed that C-suite executives, directors, and managers are included in this category.

New Active Business

This one targets those administrators who play a role in businesses that have been set up recently. Here you can select a time frame of 6, 12, and 24 months. We could assume this comes from Facebook activity (the users that set up new business pages).

This is perfect for targeting businesses that are starting with new processes or with new tools. 

The audience size for this is:

In less than 6 months: 9,660,452 – 11,360,692
In less than 12 months: 14,940,893 – 17,570,491
In less than 24 months: 24,519,642 – 28,835,099

Ready to Give It a Try?

After evaluating the four options, the business decision-makers group is the most valuable and complete option to go after high-level business people. However, you can be limited since this one has the smallest audience.

On the other hand, you can also consider the business decision-makers and interests group, which has a broader audience. This can be very useful if your service/product can help businesses regardless of the industry.

Additionally, based on what you offer, you could also consider the IT decision-makers group and the new business creation, which have much larger audiences, and focus on new businesses and what they need.

Final Thoughts

B2B advertisers have struggled with high costs using LinkedIn. If Meta can provide higher quality in B2B audiences at lower prices, this might represent significant competition to LinkedIn since Facebook & Instagram contain higher user activity. With the launch of these segments, there is no doubt that Meta will become more viable for advertisers who need to target B2B markets. 

If you are already running ads on LinkedIn to reach a B2B audience, you could also try running ads also on Facebook, so you can compare results and get valuable data to create and optimize future strategies. 

Lastly, be mindful that if you find yourself needing more insights regarding social media advertising, you can reach out to an expert in the field.

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Did you know that 97% of homebuyers do their home search through digital channels? One of the reasons why this number is so high is the pandemic. With all the social distancing and people spending more time at home, the use of digital platforms has increased considerably. 

Some additional facts back up how important the digital world has become for real estate advertising.

The stats speak for themselves; having a strong digital presence is crucial in real estate advertising. Whether you want to drive more leads, generate more conversions or increase brand awareness, digital marketing is the answer.

A Game-Changing Approach

Competition out there is fierce. Almost every realtor knows how relevant digital advertising is, and everyone is looking for optimal ways to stay on top of the competition.

If you are looking for that radical approach to help your real estate business succeed, you are in the right place. Facebook Ads is not only one of the digital platforms with greater global reach but also a powerful and effective resource for real estate advertising online.

Why Facebook Ads for Real Estate Advertising?

One of the main advantages of advertising on Facebook is its extensive reach, which is not everything. Reaching your potential clients is just as important as guaranteeing a return on investment. Otherwise, you are just wasting your money. 

This is why Facebook Ads has so much potential; leveraging its targeting options will give you the opportunity to get granular with homebuyers by tapping into the highest search intent and purchasing power.

Additional Facebook Ads Advantages

• Multiple advertising options allow you to share content through different formats like photos, videos, and creative graphics.
• This platform is visually-oriented, dynamic, and easy to use.
• Facebook Ads targeting options include various characteristics, such as interests, events, behaviors, and hobbies.
• With this platform, you can track performance and get insights in real-time so you can optimize your campaigns on the spot.

Facebook Ads is one of the most effective platforms for real estate advertising. However, you might still be wondering “how to maximize it in your marketing strategy”; with that in mind, our experienced digital marketing strategists have put together some essentials for your real estate advertising campaign.

Real Estate Advertising Essentials for Facebook

Every Word Counts

When working on your ad copies for your real estate campaigns, make sure to provide a detailed description of the property, including relevant information like pricing, location, utilities, and amenities.

Additionally, you can highlight unique selling points that make the property more appealing. For instance, aspects related to security and proximity to places like markets, gas stations, parks, and schools.

Targeting Is Key

Thanks to Facebook Ads’ learning algorithms, you can get unique insights into how users behave and what they like so you can group them into specific categories. Once you have segmented them, you can come up with accurate strategies for your specific audience.

The more specific your target is, the better the chances for your strategy to succeed. And remember that Facebook ads has multiple targeting options you can use to your advantage. 

Heavily involved in real estate advertising strategy for your campaigns, you should consider targeting by:

• Zip Code
• Income
• Homeownership
• Age ranges with purchasing power

Videos Make the Difference

There is no need to be a pushy realtor. Using 360-degree videos allows homebuyers to roam around the property on their own so they can take time to soak in all the details they seek.

Leverage Facebook Ads’ Formats

Facebook Ads perks lie in the variety of ad formats it has available. As visually-oriented beings, it’s essential to promote images, especially in a market like this. For example, carousel ads could be an excellent feature to show your properties and take your campaign performance to the next level.

Pro-tips for Your Real Estate Facebook Campaign

1. Set attainable goals.
2. Build a follow-up procedure for your leads.
3. Target the right audience and keep them engaged.
4. Choose a budget and keep track of it.
5. Analyze your results so you can make improvements.

Ready to Increase Leads Through Real Estate Advertising?

Time is of the essence in this case; your fellow realtors are closing deals every minute. This post should come in handy in resetting your real estate marketing strategy to be on your way to building a powerhouse campaign.

At White Shark Media, our digital marketing strategists have the industry experience for putting Facebook Ads to work for you. The research, campaign creation, and optimization it takes to align your marketing efforts with the latest trends in the industry requires a team by your side.

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Are you in the real estate business and want to boost brand awareness with Facebook Advertising? Keep reading because this blog is for you!

Starting On the Right Foot

When kickstarting Facebook for real estate, we know the platform can be overwhelming for new advertisers, but today we’ll guide you through Ads Manager so you can set up your campaign.

Did You Know?

Special Ads Category

First of all, if you’re in the real estate industry and have begun running Facebook Ads, you’ll need to know about the Special Ad Category, as it will allow you to comply easily with Facebook Advertising policies. 

You must declare that your campaign is under the Special Ad Category if it’s related to housing, credit, employment, hiring, social issues, elections, or politics. Otherwise, your ads will be disapproved, and you will be unable to advertise your business on Facebook. This category is intended to avoid restricting your ads.

Consider the Limitations

You might be thinking, does the Special Ad Category have any advertising restrictions? The answer is yes.

For campaigns that are under this category, the limitations are the following:

• Age ranges: Limited to 18 -65+ for your ads; you won’t be able to adjust age ranges due to Facebook Advertising Policies.
• Gender: You cannot specify gender for your campaigns; instead, your ads must run for “All Genders.”
• Custom audiences:
• Detailed Targeting: Some detailed targeting options, such as Demographics and Behaviors, are limited when running ads under the Special Ad Category. i.e., Job titles, employers, and many interests won’t be available.
• Lookalike Audiences: If you created lookalike audiences in the past and want to use them for this new campaign, you won’t be able to do so. However, Facebook provides you with an alternative called “Special Ad Audience,” which has the same function as a lookalike audience.
• Saved Audiences: If you try to use any saved audiences, it will be unavailable as an option. 



• Locations: Zip codes are not available for Special Ad Category. If you want to select any specific geo-targeting, you must include all areas within a 15-mile radius of any selected city, address, or dropped pin.

Campaign Setup on Facebook for Real Estate

Now that we know the do’s and don’ts for ads under the Special Ad Category, we can proceed with campaign creation and setup for your real estate PPC strategy. Let’s dive into the step by step:

1. Choose a Campaign Objective

Dependent on your ultimate goal for your Facebook real estate ppc strategy, if you’re a first-timer with Facebook for real estate and want to drive new users to your website, you’ll want to start with a Traffic Campaign.

Pro-tip: Remember to install the Facebook Pixel before creating your campaign. In doing so, you will properly track users’ behavior on your website. 

If the “pixel” term doesn’t ring a bell for you, you can check our blog post about the Facebook pixel.

2. Select Your Special Ad Category

Make sure you’re selecting the country where you will advertise.

3. Set Up Your Budget 

Select your budget at the Campaign or Ad set level. 

Pro-tip: You can also choose between Lifetime Budget or Daily Budget. If you plan to run ads in the long term, we recommend selecting Daily Budget; this way, you’ll be able to optimize campaigns month over month.

Average Daily Budget Formula
Monthly budget / Average number of days per month
i.e. 500/30.4 = $16.45 USD/day

4. Tailor Your Audience

You can refine the group of people you want to show your ads to at the ad set level.

• Optimization delivery: Make sure you select your optimization delivery for Landing Page Views instead of Link Clicks. If you choose Landing Page Views, the Facebook algorithm will look for users more likely to land on a website rather than just clicking the ad.
• Location: Show your ads only in the cities where you offer your service. You can select multiple locations and adjust the radius if needed.



• Detailed targeting: Narrow down your audience to people interested in real estate; this allows you to acquire more qualified traffic to your website.

5. Create Your Ads

Make sure your message is an impactful and eye-catching creative for your audience. We recommend running at least two ads and A/B test with different ad copies and images to help you analyze which message or creative performs best with your audience.

Facebook for Real Estate and Your Business

And just like that, your campaign setup is ready! Stay tuned for more blog posts to learn more about Facebook for real estate and how you can innovate your real estate PPC strategy for success.

If you find that Facebook is too much time to invest in, consider consulting experts to manage your Facebook for real estate and focus on the priorities that will help grow and scale your business!

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Facebook Ads is the platform to get your home-building business in the digital market spotlight. Through Facebook, you can reach users interested in your business’s services, whether they are aware of your brand or not. To give you a better idea of the massive reach that this platform has, here are some interesting stats:

1. Facebook has 2.91 billion monthly active users.
2. 36.8% of the world’s population uses Facebook monthly.
3. 69% of Americans use Facebook.
4. The average organic reach of a Facebook Page post is 5.2%.
5. Facebook’s potential advertising reach is 2.11 billion people.

Building your brand online takes more than just buying ads and boosting posts on Facebook. Nowadays, implementing an effective marketing strategy for your business’s Facebook page is the way to go for better performance.

What Are Facebook Ads?

Facebook Ads is a social media marketing platform that lets you connect with your business’s potential customers while they browse through their feeds.

Advertising through Facebook is a great opportunity to promote your business while also creating a sense of community. A common misconception is that Facebook is all about just paying for your posts to show up on people’s feeds; however, it entails much more than just posting on your Business Page. It requires a strategy and specific actions to achieve your goals.

Why Should You Invest in Facebook Ads?

Advertising on Facebook poses a lot of benefits to your home-building business. Not only will you be advertising in one of the most recurrent places people go to when they’re checking their phones, but you’ll also get a chance of connecting with them. Some more benefits that we can mention about Facebook Ads include:

• Cost-effective advertising compared to other pay-per-click platforms.
• More user engagement and higher volume of leads.
• Lower cost per action.
• Access to unique and customizable audience targeting.
• Special ad positioning.

We could go on and on about the many benefits of advertising for home building services on Facebook. It has become very common for businesses to include this digital marketing approach in their strategy as it opens the door to an exclusive audience.

Frequently, business owners have a few questions and doubts before they start running Facebook Ads. One of these common doubts is about the budget that will work for them the best. Check out our video below to learn more about what’s the most reasonable budget for your home building business.

Look at Your Facebook Page as Your Business’s Front to Online Users

Your business’s Facebook page is where you can fully display what your services are as a home building company. The main advantage of doing so is that you also get to interact with your customers and followers through your posts.

Facebook Business pages are specifically for advertisement and promotion. They’re also ideal for home-building businesses since they can benefit from the added exposure and enhanced experience with potential customers.

Tap Into a Special Audience Through Special Ad Categories

Unlike other pay-per-click advertising platforms, Facebook Ads has a special ad category focusing on the housing industry. If it weren’t for this ad category, housing ads not marked as such would get banned on Facebook. The main difference between regular ads and housing ads on Facebook has to do with the requirements and restrictions.

Housing ads have limited targeting to protect Facebook users that are actively searching to buy houses online or browsing through Facebook community pages before they make a buying decision.

Even within these restrictions, Facebook housing ads are ideal for your home-building business’s brand awareness through social media. It is a known fact that people will Google or Facebook most of anything they’re interested in at any time and place. These searches leave a print in what they’re actively searching for and thus help build their own buyer profile to help businesses target them.

Take On the Facebook Ads Wave And Surf Through Newfound Leads

Time and time again, Facebook has proven that it brings diversity to the virtual marketplace. It’s known that it still holds a top position as one of the most frequently used social media platforms. So, why not take advantage of its popularity through Facebook Ads?

Make the most out of building your business’s digital presence and business front to welcome potential customers browsing through their Facebook feeds. Give your customers the information they want to know about easily. At the end of the day, Facebook isn’t just a social media platform; it’s also a place that lets businesses reach the right people as they browse through their feeds. Learn more about how you can use Facebook Ads for your home-building business’s benefit by subscribing to our blog.