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White Shark Media attended and participated in the 2019 Furniture Marketing Group (FMG) Symposium that took place at The Cosmopolitan resort in the heart of the Las Vegas Strip. 

The Annual Symposium is the signature event of the Furniture Marketing Group. Each year, the FMG Symposium brings together many leading retailers, plus product and service providers in the industry. This year, White Shark Media was honored to present our White Label PPC Solution to more than 300 people.

Francisco Lacayo, our VP of Product, and Cristiana Herrera, our Partner Experience Manager, presented to the audience how to increase store visits with the different advertising campaigns that we manage at White Shark Media: Google Ads, Bing Ads, Waze Ads, YouTube Ads, and more. The attendees learned how beneficial a well-structured and managed campaign can be.

These days, for furniture stores, it is crucial to have an online presence to drive traffic to their stores. According to Google, 93% of US retail sales happen in stores. There has been an 85% growth in mobile searches for “where to shop” and “where to buy” in the past two years, and 80% go in store for an item they want immediately. 

Don’t just take our word for it, take a look at how, with a holistic approach, we helped one of our customers expand his store with a 2,583% increase in monthly conversions, 800% increase in monthly revenue and an 84% decrease in cost per conversion.

Finally, as networking and education was always part of this dynamic and unique event, Cristiana and Francisco had the opportunity to strengthen our partnership with FMG, plan how we’ll be working moving forward, and the look at upcoming action items for 2019.

In the upcoming weeks, we will be sharing a video blog with more details about this event in our WSM’s #UnderTheSurface Vlog (launching next week!) on YouTube. Stay tuned!