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We have listed below the 4 changes throughout Google history that have brought the most significant impact on search engine marketing, on-page SEO, and your site’s overall content strategy.
This should help you better understand what exactly Google wants from your websites.
Thanks for watching, see you next time!
Video Transcription
Today we’re gonna be talking about the Google Search Algorithm, and specifically how the algorithm is updated often to make sure that users are always provided with the most relevant results possible.
It’s worth noting that these search engine algorithm updates occur more than 600 times a year. That’s more than twice a day. So stay tuned to find out about the most important updates in Google history and how those updates affect your website.
1) The Panda Update
In 2011, the Panda update was rolled out by Google in an attempt to limit poor quality websites making it to the top search results.
Since its full rollout at the end of April 2011, the Google Panda update has been experiencing a progressive and continual string of updates.
If you want to make sure that your website is complying with Google’s policies, check out the Google Webmaster blog and Google Webmaster Guidelines for more guidance on how to build high-quality sites.
2) The Penguin Update
The second biggest update in Google’s algorithm history came in April 2012 with the release of the Penguin.
The Penguin update’s biggest aim was to decrease search engine rankings for websites that artificially increase the number of links pointing to a specific page within the site a.k.a. black hat SEO.
So don’t get caught up trying to get as many links as you can no matter where they’re from. Since Penguin, it’s way more important to focus on developing high-quality content and earn those links.
3) The Hummingbird Algorithm
The next biggest update came in 2013 with the release of the Hummingbird algorithm, an update that focuses on the user’s intent when performing a search rather than the keywords.
Danny Sullivan the founder of Search Engine Land had the following things to say about the Hummingbird algorithm. “Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account.”
4) Mobilegeddon
The last update we wanted to discuss with you today is also the most recent.
By now you’ve probably heard people talking about something called Mobilegeddon, which is actually a reference to Google’s first mobile-friendly ranking algorithm update.
The purpose of Google’s latest algorithm update is actually designed to reward mobile-friendly websites with greater exposure to the search engine results pages.
The best way to combat any backlash from the algorithm is to make sure your website is mobile-ready and responsive.
If you want to learn more about how to implement SEO best practices or follow Google’s Webmaster Guidelines, stay tuned for more tricks and techniques from the www.whitesharkmedia.com blog.
See you next time!
