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Video has always been a part of our lives, but with the rise of social media, it has taken on a whole new form. Video marketing is one of the most impactful methods of delivery. As much as 5 billion people watch YouTube videos every day. The format is extremely sharable and relatable when done correctly. Its ability to combine elements allows you to show interested consumers how a product works, tell your story or bring a concept to life with visuals as you narrate. This can increase brand awareness, drive traffic, and convert qualified leads.
According to Wyzowl’s 2018 State of Video Marketing Survey, video marketing usage is rising rapidly and YouTube is at the center of this. (If you are interested in learning more about any video marketing services, reach out to one of our experts to get you started!)
The Opportunity on YouTube
Though YouTube is a vehicle with a broad reach, taking advantage of it will only mean something to your business if you are reaching the right people.
YouTube reaches more 18-49 year olds than any broadcast or cable network on mobile. Its targeting capabilities allow marketers to reach untapped audiences that are more likely to convert into customers.
There are many ways to reach the right people on YouTube:
- Core Affinity & In-Market Audiences: All core audiences include signals from Search & Maps Search as well as the entire Google Display Network.
- Life Events (e.g. getting married): Reach people during major life milestones when purchasing behaviors change: getting married, moving, graduating college.
- Consumer Patterns (e.g. shoppers): Reach frequent grocery, big box, department store shoppers, frequent restaurant goers, and more
YouTube is currently the most popular online video platform. When you advertise via Google Ads your video content shows up before, during, or after a video plays. Depending on your campaign goals, various formats will be available to you.
Defining your objective will help place your content in the search results for users. A 2018 Video Marketing Survey found that “53% of consumers overall and 66% of Millennials report engaging with a brand after viewing a video on social media.” Couple that with YouTube’s network of over one billion users and there are too many reasons to get started.
Conclusion
As you learn your way around YouTube advertising, you’ll start to enjoy the different formats and features that can add value to your campaigns. Video marketing is increasing so there’s no point in being left behind. If you are interested in learning about partnering up with an agency to tackle YouTube/Google Ads, reach out to one of our specialists to find out more.
