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When answering an AdWords related question, 95% of the time the answer will be, “it depends on your account/the situation”.
White Shark Media 8 years ago
There are many ways to analyze competition, ranging from very expensive to free tools and from anonymous to a specific competitor’s data.
Google makes changes to its search algorithm as many as 600 times a year. After each of those tweaks, sites that don't make the cut lose their ranking.
Based on the information we currently have, what should we expect from AdWords for the next 10 years?
A paid search campaign left without regular interventions is akin to trusting your investments to a broker who’s not bounded by regulations.