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With the increased volume of data and lower prices in data storage and management, industry leaders have invested in machine learning, to understand customers and create new opportunities for advertisers.
Francisco Lacayo 6 years ago
There is no fixed secret sauce for creating PPC Campaigns. However, there are definitely “rules of thumb” you should follow in order to have the right basic structure set in place.
White Shark Media 6 years ago
Most people that tackle online advertising with no background in AdWords tend to fail, not because it’s rocket science, but because the time invested in the campaign is not enough.
Maria Lopez 6 years ago
Poor tracking is the death of any digital marketing campaign before it even begins.
White Shark Media 7 years ago
When it comes to PPC, mobile is one of the most important factors to consider.
Paid-Per-Click (or, PPC) is an advertising model where advertisers pay publishers/search engines to direct traffic to certain sites.