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As the entry point to your pipeline, keywords are one of the most crucial elements to your digital marketing.
White Shark Media 7 years ago
There’s pretty much only one reason why you’d want to invest in PPC - you want more customers.
PPC is about more than just feeding money into a machine. In order to get the most out of it, you’ll need to utilize a few SEO tricks.
Mobile is steadily dominating PPC campaigns as well, with 60% of searches stemming from these devices
If you’re having a difficult time attracting visitors to your website, or turning them into high-quality leads once they’re there, you should consider switching up your strategy.
Pay-per-click campaigns are highly effective at generating awareness and converting leads, but this can come at a price.